We first worked on refining the brand, the client provided us with their idea of a logo that reflected the origin of the design – The Fibonacci Ratio – they wanted to maintain a very clean, architecture-feeling logo that can span across different channels from presentations, printed materials, digital channels such as websites and social media.

Phi Vault is the first patented design by Architect Francisco J Alvarez under his AUREA Construction Firm. Their needs were clear and direct: communicate the ease to build a Phi Vault in any terrain and circumstance where semi permanent and permanent shade is needed.

We helped AUREA and Phi Vault build a visual story around their structure while maintaining a very professional look and feel. Because their clients span from private customers to government contractors the visual language needs to remain clean and clear for both.