Tech-driven solutions need to be relevant to their users. We dove deep to understand what the next generation of technology users needed to thrive.

Case Study

A tech-solutions company understood that their future lied in building community and empowering people powering innovations.

WE SAT DOWN WITH LEADERSHIP TEAMS TO UNDERSTAND THE WAYS THE FUTURE WAS BEING SHAPED AND HOW COULD THEY PLAY A PART OF THE MOVING ENVIRONMENT TO REMAIN IMPORTANT BUT ALSO TO PUSH THE NEW GENERATION OF TECH-DRIVEN SOLUTIONS IN MEXICO.

Project synthesis

Project location: Querétaro, México

Main role: business design consulting

Length of project: 3 months

Project and facilitation languages: Spanish

Project Implementation Status: In-progress

Grupo Scanda a leading tech-provider in Mexico for SaaS such as Microsoft and Intuit, hired us to help them discover new ways to participate in the tech industry for future generation.
With an available building to put towards this project, we were hired to help them understand what could be hosted in that building while also providing more value to the community and the at-large tech industry in Mexico.
The engagement started with an alignment session with several stakeholders led by leaders of a cluster of companies under the Grupo Scanda umbrella to understand the potential and the desired direction for this project.
After understanding and aligning goals and intentions, we proceeded to do some deep research around the tech-industry in the region and the potential needs for this industry to be able to thrive in a competitive way with other tech-hubs nationally and internationally.
We designed different design sprints to address areas of the project some involving the building itself, some involved the business model and value proposition, other design sprints were focused on the development of products and services to achieve the desired outcomes.
User Research methodologies such as: deep interviews with clients, stakeholders and employees, shadowing sessions
Co-creation sessions and workshop facilitation for user needs and alignment.
Branding, mission, vision, and ethos.
Product, service, and programming design to comply to the business concept needs.
Roadmap for implementation and technical requirements for space.
1. Business Model
2. Value proposition, products, services, and programming
3. Target experiences
4. Design roadmaps and technical requirements
5. Implementation roadmaps

The project flow

The first phase of the project focused on aligning stakeholders and other industry leaders to the intention of the board to create a strong tech-community for future generations. We did this through a discovery and alignment workshops.

Phase: Discovery
As we understood the project's needs we were able to define our user personas and stakeholders with whom we would also dive deep to understand needs, expected outcomes, target experiences, and help us use these insights to design potential solutions.

Phase: Discovery
Once we understood the valuable assets for the community and the intended outcomes, we moved toward ideation of a solution for a comprehensive nbusiness model which included 5 different pillars and a roadmap for launching in different stages. While we also included a technical proposal for the use and of the physical space available.

Phase: Ideation
The solutions included a business model and value proposition to address community's needs and the board's vision for this space and model. We also created a number of programs, products, and services to be fully implemented to achieve the vision.

Phase: Prototyping
The outcomes included branding, product and service design, program design, technical requirements for construction, and implementation roadmap.

Phase: Implementation Guide + Recommendation

Tech-driven solutions need to be relevant to their users. We dove deep to understand what the next generation of technology users needed to thrive.

Case Study

A tech-solutions company understood that their future lied in building community and empowering people powering innovations.

Project synthesis

Project scope

Our participation

Skills and methods used

Outputs

The first phase of the project focused on aligning stakeholders and other industry leaders to the intention of the board to create a strong tech-community for future generations. We did this through a discovery and alignment workshops.

As we understood the project's needs we were able to define our user personas and stakeholders with whom we would also dive deep to understand needs, expected outcomes, target experiences, and help us use these insights to design potential solutions.

The solutions included a business model and value proposition to address community's needs and the board's vision for this space and model. We also created a number of programs, products, and services to be fully implemented to achieve the vision.

The outcomes included branding, product and service design, program design, technical requirements for construction, and implementation roadmap.

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